Birth of the CurlyBaby Brand!

Our goal was to develop products that effectively addressed the
expressed desires that parents of curly haired children shared with us.

In 2022, we identified a similar need with babies and younger children, with this thought in mind the CurlyBaby brand was born!

Sandy and Charles Williams/Bordenave

Founders and Owners

As a couple, we have been in the haircare industry brand owners since 1996. In 2013, we launched our brand CurlyKids Haircare to meet the needs of a growing multicultural community.